:FIA World Rally Championship: Red Bull Sponsor Citroen WRC team
Red Bull agreed a partnership deal with the Citroen C4 WRC team for the FIA World Rally Championship.
Citroen Sport Director, Olivier Quesnel, said: “We are extremely happy to have this exciting new opportunity to work with such a dynamic company as Red Bull. The images of our respective firms are very complementary and this partnership will be beneficial since it slots in perfectly with rally sport and with Citroen, which is a particularly active brand”.
The deal runs from the start of the 2008 World Rally Championship, Rally Argentina, March 27-30. Red Bull joins Team Citroen-Total’s existing partners for 2008, namely Pirelli, Le Coq Sportif, Eurodatacar, Citroen Financement, Magneti-Marelli, Sabelt, Transalliance, OZ Racing and Meteo France Sports.
Source: sportsbusiness.com
:: Motor Sports Sponsorship :: MotoGp DUCATI RACING and AMD/HP Computers
Motor Sports Sponsorship
AMD is one of the world largest suppliers of integrated circuits for computers, communications and consumer electronics market. Technological improvement is conceived by AMD as a wish for always testing itself, dveloping new utlilities for the customer.
Ducati Racing represents the most suitable sporting partner for AMD: AMD’s innovative 64-bit technology is used within Ducati Research & Development division for applications that require high calculation capacity, allowing various aspects of the racing bikes to be developed.
The strength of the motor sports partnership between AMD and Ducati is provided by the capacity to devise new ways and applications for improving performance, in the name of research, and to test out computer-based simulations before moving on to the track.
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Motor Racing Sponsorship: Law Firm Studio De Vito Sponsor Scuderia Triumph-SC
Studio De Vito & Associati, the well-known law and tax advisory firm with offices in Rome, Milan and Paris, has made official its partnership with Scuderia Triumph-SC Team, official racing stable of the historic British brand and competing in the motor racing World Supersport Championship and the Superstock 600 European Championship in 2008.
The deal, signed with the sponsorship consulting services of RTR Sports Marketing, brings with it an important innovation: it is the first time, in fact, that a law and tax advisory firm has entered the sports sponsorship scene, paving the way for groups of professional consultants to use the channel of sports marketing to promote their services, exactly as a business would.
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