Motor Racing Sponsorship: Law Firm Studio De Vito Sponsor Scuderia Triumph-SC
Studio De Vito & Associati, the well-known law and tax advisory firm with offices in Rome, Milan and Paris, has made official its partnership with Scuderia Triumph-SC Team, official racing stable of the historic British brand and competing in the motor racing World Supersport Championship and the Superstock 600 European Championship in 2008.
The deal, signed with the sponsorship consulting services of RTR Sports Marketing, brings with it an important innovation: it is the first time, in fact, that a law and tax advisory firm has entered the sports sponsorship scene, paving the way for groups of professional consultants to use the channel of sports marketing to promote their services, exactly as a business would.
>> read more about this motor racing sponsorship article >>
BBC Secures Formula One UK Sponsorship Rights
Public-service broadcaster, the BBC, has acquired the UK rights for Formula One in a five-year deal, from 2009-2013.
The deal sees F1 return to the tax-payer funded BBC from its commercial rival ITV which is exiting a year before the end of its current contract. It is thought that the BBC paid around £200 million for the rights.
Formula One boss, Bernie Ecclestone, said he was “delighted” with the deal. Asked why he had decided to split with ITV, Ecclestone said: “It’s not that we are unhappy with ITV, but I think maybe they will have their hands full with other things and maybe the BBC can service us a bit better.
“I think it will be good, a fresh face. I’m not complaining about ITV, I’m not saying they did a bad job or anything like that.
“But with all the other things they are loaded up with - and who knows they will get some more stuff - maybe it will be a bit more difficult to spend as much time on us.
“I think the BBC will do that.”
The BBC director of sports rights, Dominic Coles, said: “The biggest motorsporting event in the world is returning home after 12 years. We were delighted when Bernie Ecclestone approached us about the return of F1 to the BBC.
“F1 is a crown jewel of sports broadcasting, so to bring the rights back to their traditional home from 2009 is tremendously exciting.”
An ITV statement on Thursday said: “ITV plc today confirmed that it has decided to exit Formula One at the end of this season.
“This was a straightforward commercial decision for ITV and we are pleased that F1 will continue to be broadcast free-to-air.
“ITV will continue to broadcast live coverage of every race this season as Lewis Hamilton attempts to win his first world championship”. >> Read more at Sportsbusiness.com >>
Piquadro Sponsor The Fiat Yamaha Moto GP Team
Piquadro, the well-known brand of travel and business accessories, has made its entrance into the world of motor racing official.
The company, based in Emilia Romagna, has signed a deal with the Fiat Yamaha Team to supply Piquadro brand bags, thus becoming Premium Supplier to the Yamaha Factory Racing team for the MotoGP 2008 season.
The partnership carries the signature of RTR, the sports marketing agency headed by Riccardo Tafà, who had this to say on the subject: “Design and technology are the essential principles underpinning the philosophy of Piquadro, and it is precisely out of this that the idea of bringing the company together with the Fiat Yamaha Team sprang: not only does the team share these values but, thanks to the joint work of its technical engineering staff and riders, it brings them to the track every day under the eyes of millions of people.”
>> read the Fiat Yamaha Team article >>
RTR Sports Marketing Joins The European Sponsorship Association (ESA)
RTR Sports Marketing, an agency with more than ten years of experience in sports marketing and organising promotional events, has joined ESA, an international association bringing together the most authoritative organisations in the area of sports sponsorship.
ESA was formed from the merger between ESCA (European Sponsorship Consultant Association), regarded as the most important association in the sponsorship field in Europe, and ISS, specialising in the area of sports. And it was in fact through the decision of ESCA that in 2000 RTR garnered a significant award as winner of the Italian Sponsorship Awards.
>> read more about this sports sponsorship article >>
F1 Racing Sponsors: PARTNERSHIP between USAG and SCUDERIA TORO ROSSO
USAG, a giant in the professional tool sector, is the new official sponsor of Scuderia Toro Rosso, competing in the Formula One World Championship. The long-term partnership is valid from the beginnig of 2007.
In the capacity of official, exclusive supplier of handtools to the Toro Rosso stable, USAG provide equipment and technical assistance. In exchange, it gets the chance to use the team’s name, logo, image and hospitality areas for marketing operations. The USAG logo will be displayed on the team trucks, on the totems near the pits, on communication material and on the website. (Read More about Formula 1 Sposnsorships >>)