Italian Sponsorship Awards 2000, winner ESCA: RTR Sports Marketing Firm
Emilia Romagna,
ESCA Awards Project Guidelines:
Partnership developed between Regione Emilia Romagna (Emilia Romagna Regional Administration) and Ducati Motor
to organise the World Ducati Weekend (Misano Adriatico, June 2000)
Sponsor: Regione Emilia
Sponsored Event: World Ducati Weekend 2000 – Ducati Motor S.P.A.
Creative Concepts RTR – Sports Marketing
Finance Consultant: Trademark Italia - Marketing For Tourism
>> See Description Of The Sports Sponsorship Project >>
RTR SPONSORS ALAN RACING TEAM - INTERNATIONAL FORMULA MASTER CHAMPIONSHIP
RTR, a Professional Sports Marketing firm, promotes the advantages of motor racing sponsorship with Alan Racing Team.
RTR Sports Marketing have signed a sponsorship deal which will add the RTR logo, already on Gatto’s helmet since the start of the championship, to the cars of the team leading the 2007 IFM championship.
An original “marketing-within-marketing” initiative, then, and one which sees RTR on “the other side of the fence” in a sports sponsorship campaign.
The agency headed by Riccardo Tafà, based in Bologna and boasting an international portfolio of customers, has decided to team up with the stable from Cologno Monzese, on the one hand because it believes in its potential, and on the other hand to promote the countless opportunities offered by sponsorship in connection with so-called “minor” series too, by entering the fray itself. >> Read more about this motor racing sponsorship >>
BWIN New Sponsor Partner on GP RACE FASTWEB TOUR 2008
Bwin is FASTWEB new sponsor partner for the GP Race FASTWEB Tour 2008 a promotional event conceived and produced once again this year by RTR Sports Marketing. (…) Besides Bwin and Yamaha, Acer and AMD are other partners of the tour providing technical support.
Mall Promotions Events: YAMAHA MotoPark Tour & GP Race FASTWEB Tour 2008
The Yamaha MotoPark tour got underway on March 7th from Pontecagnano. By June it will have taken in 9 cities and as many shopping centres in Italy, inviting the public to discover the world of Yamaha from a close-up perspective.
This In Mall Promotions events, produced and managed by RTR Sports Marketing in conjunction with nine of the eighty legs of the GP Race FASTWEB Tour 2008, of which Yamaha is a sponsor partner, transform the external areas of shopping centres into theme parks that provide a starting point for demo ride activities and a basis for riding courses on Yamaha motorbikes, under the patronage of the FMI (Italian Motorcycling Federation).
The Yamaha MotoPark tour has been devised to involve various sections of the public. Thanks to the sponsored demo rides, anyone aged eighteen or over with a current motorcycle licence will have the chance to choose one of the Yamaha models available, testing it for around 20 minutes over a predetermined route.
>> Read more about this Mall Promotions Events >>
:FIA World Rally Championship: Red Bull Sponsor Citroen WRC team
Red Bull agreed a partnership deal with the Citroen C4 WRC team for the FIA World Rally Championship.
Citroen Sport Director, Olivier Quesnel, said: “We are extremely happy to have this exciting new opportunity to work with such a dynamic company as Red Bull. The images of our respective firms are very complementary and this partnership will be beneficial since it slots in perfectly with rally sport and with Citroen, which is a particularly active brand”.
The deal runs from the start of the 2008 World Rally Championship, Rally Argentina, March 27-30. Red Bull joins Team Citroen-Total’s existing partners for 2008, namely Pirelli, Le Coq Sportif, Eurodatacar, Citroen Financement, Magneti-Marelli, Sabelt, Transalliance, OZ Racing and Meteo France Sports.
Source: sportsbusiness.com