: Promotion Sport Sponsorship : Bomb Boogie Sponsor Motor Show 5 Years in a Row
The Promotion Sport Sponsorship between Bomb Boogie and the Bologna Motorshow celebrates its 5th birthday: once again in 2007 the now-famous brand of street and casual wear will kit out staff at the Salone Internazionale dell’Automobile (International Automobile Showroom) as Official ShowWear.
The deal carries the signature of RTR Sports Marketing, a leading agency in the world of sport sponsorship, which has handled the sponsor’s deal since 2002.
For the 2007 Motorshow, Bomb Boogie is launching a range of jackets with completely new colours and materials, while retaining the unmistakable style that has made it a “must-have” brand amongst a young, casual buying public. It is no coincidence that the show’s target audience, mainly male between the ages of 17 and 34, perfectly fits the profile of those who love and choose Bomb Boogie.
In this sense the Motorshow event makes it possible to conduct a large-scale Promotion Sport marketing operation, being able to count upon a visiting public totalling 1,203,618, according to 2006 data.
>> Read more about this Promotion Sport Sponsorship >>
