: Advertising Agency RTR : Shopping Centers : YAMAHA MOTO PARK
The Yamaha MotoPark tour got underway on March 7th from Pontecagnano. By June it will have taken in 9 cities and as many shopping centres in Italy, inviting the public to discover the world of Yamaha from a close-up perspective.
The events, produced and managed by the Sports Marketing advertising agency RTR in conjunction with nine of the eighty legs of the GP Race FASTWEB Tour 2008, of which Yamaha is a partner, transform the external areas of shopping centers into theme parks that provide a starting point for demo ride activities and a basis for riding courses on Yamaha motorbikes, under the patronage of the FMI (Italian Motorcycling Federation).
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