Piquadro Sponsor The Fiat Yamaha Moto GP Team
Piquadro, the well-known brand of travel and business accessories, has made its entrance into the world of motor racing official.
The company, based in Emilia Romagna, has signed a deal with the Fiat Yamaha Team to supply Piquadro brand bags, thus becoming Premium Supplier to the Yamaha Factory Racing team for the MotoGP 2008 season.
The partnership carries the signature of RTR, the sports marketing agency headed by Riccardo Tafà, who had this to say on the subject: “Design and technology are the essential principles underpinning the philosophy of Piquadro, and it is precisely out of this that the idea of bringing the company together with the Fiat Yamaha Team sprang: not only does the team share these values but, thanks to the joint work of its technical engineering staff and riders, it brings them to the track every day under the eyes of millions of people.”
>> read the Fiat Yamaha Team article >>
