:FIA World Rally Championship: Red Bull Sponsor Citroen WRC team
Red Bull agreed a partnership deal with the Citroen C4 WRC team for the FIA World Rally Championship.
Citroen Sport Director, Olivier Quesnel, said: “We are extremely happy to have this exciting new opportunity to work with such a dynamic company as Red Bull. The images of our respective firms are very complementary and this partnership will be beneficial since it slots in perfectly with rally sport and with Citroen, which is a particularly active brand”.
The deal runs from the start of the 2008 World Rally Championship, Rally Argentina, March 27-30. Red Bull joins Team Citroen-Total’s existing partners for 2008, namely Pirelli, Le Coq Sportif, Eurodatacar, Citroen Financement, Magneti-Marelli, Sabelt, Transalliance, OZ Racing and Meteo France Sports.
Source: sportsbusiness.com
