RTR SPONSORS ALAN RACING TEAM - INTERNATIONAL FORMULA MASTER CHAMPIONSHIP
RTR, a Professional Sports Marketing firm, promotes the advantages of motor racing sponsorship with Alan Racing Team.
RTR Sports Marketing have signed a sponsorship deal which will add the RTR logo, already on Gatto’s helmet since the start of the championship, to the cars of the team leading the 2007 IFM championship.
An original “marketing-within-marketing” initiative, then, and one which sees RTR on “the other side of the fence” in a sports sponsorship campaign.
The agency headed by Riccardo Tafà, based in Bologna and boasting an international portfolio of customers, has decided to team up with the stable from Cologno Monzese, on the one hand because it believes in its potential, and on the other hand to promote the countless opportunities offered by sponsorship in connection with so-called “minor” series too, by entering the fray itself. >> Read more about this motor racing sponsorship >>
