RTR SPONSORS ALAN RACING TEAM - INTERNATIONAL FORMULA MASTER CHAMPIONSHIP
RTR, a Professional Sports Marketing firm, promotes the advantages of motor racing sponsorship with Alan Racing Team.
RTR Sports Marketing have signed a sponsorship deal which will add the RTR logo, already on Gatto’s helmet since the start of the championship, to the cars of the team leading the 2007 IFM championship.
An original “marketing-within-marketing” initiative, then, and one which sees RTR on “the other side of the fence” in a sports sponsorship campaign.
The agency headed by Riccardo Tafà, based in Bologna and boasting an international portfolio of customers, has decided to team up with the stable from Cologno Monzese, on the one hand because it believes in its potential, and on the other hand to promote the countless opportunities offered by sponsorship in connection with so-called “minor” series too, by entering the fray itself. >> Read more about this motor racing sponsorship >>
Piquadro Sponsor The Fiat Yamaha Moto GP Team
Piquadro, the well-known brand of travel and business accessories, has made its entrance into the world of motor racing official.
The company, based in Emilia Romagna, has signed a deal with the Fiat Yamaha Team to supply Piquadro brand bags, thus becoming Premium Supplier to the Yamaha Factory Racing team for the MotoGP 2008 season.
The partnership carries the signature of RTR, the sports marketing agency headed by Riccardo Tafà, who had this to say on the subject: “Design and technology are the essential principles underpinning the philosophy of Piquadro, and it is precisely out of this that the idea of bringing the company together with the Fiat Yamaha Team sprang: not only does the team share these values but, thanks to the joint work of its technical engineering staff and riders, it brings them to the track every day under the eyes of millions of people.”
>> read the Fiat Yamaha Team article >>