Andrea Dovizioso, Team JiR Honda MotoGp get Class Editori Sponsorship
MEDIA PARTNERSHIP BETWEEN CLASS EDITORI AND JIR RENEWED FOR 2008
Class Editori and Team JiR, Gianluca Montiron’s Honda team taking part in the MotoGP championship, have renewed their media partnership for the fifth consecutive year. The Sponsorship agreement, valid for the 2008 season, has been signed with the consulting services of RTR Sports Marketing, a leading agency in the sports sponsorship sector.
>> Read the full article about Andrea Dovizioso Honda MotoGp >>
BBC Secures Formula One UK Sponsorship Rights
Public-service broadcaster, the BBC, has acquired the UK rights for Formula One in a five-year deal, from 2009-2013.
The deal sees F1 return to the tax-payer funded BBC from its commercial rival ITV which is exiting a year before the end of its current contract. It is thought that the BBC paid around £200 million for the rights.
Formula One boss, Bernie Ecclestone, said he was “delighted” with the deal. Asked why he had decided to split with ITV, Ecclestone said: “It’s not that we are unhappy with ITV, but I think maybe they will have their hands full with other things and maybe the BBC can service us a bit better.
“I think it will be good, a fresh face. I’m not complaining about ITV, I’m not saying they did a bad job or anything like that.
“But with all the other things they are loaded up with - and who knows they will get some more stuff - maybe it will be a bit more difficult to spend as much time on us.
“I think the BBC will do that.”
The BBC director of sports rights, Dominic Coles, said: “The biggest motorsporting event in the world is returning home after 12 years. We were delighted when Bernie Ecclestone approached us about the return of F1 to the BBC.
“F1 is a crown jewel of sports broadcasting, so to bring the rights back to their traditional home from 2009 is tremendously exciting.”
An ITV statement on Thursday said: “ITV plc today confirmed that it has decided to exit Formula One at the end of this season.
“This was a straightforward commercial decision for ITV and we are pleased that F1 will continue to be broadcast free-to-air.
“ITV will continue to broadcast live coverage of every race this season as Lewis Hamilton attempts to win his first world championship”. >> Read more at Sportsbusiness.com >>