: Advertising Agency RTR : Shopping Centers : YAMAHA MOTO PARK
The Yamaha MotoPark tour got underway on March 7th from Pontecagnano. By June it will have taken in 9 cities and as many shopping centres in Italy, inviting the public to discover the world of Yamaha from a close-up perspective.
The events, produced and managed by the Sports Marketing advertising agency RTR in conjunction with nine of the eighty legs of the GP Race FASTWEB Tour 2008, of which Yamaha is a partner, transform the external areas of shopping centers into theme parks that provide a starting point for demo ride activities and a basis for riding courses on Yamaha motorbikes, under the patronage of the FMI (Italian Motorcycling Federation).
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Italian Sponsorship Awards 2000, winner ESCA: RTR Sports Marketing Firm
Emilia Romagna,
ESCA Awards Project Guidelines:
Partnership developed between Regione Emilia Romagna (Emilia Romagna Regional Administration) and Ducati Motor
to organise the World Ducati Weekend (Misano Adriatico, June 2000)
Sponsor: Regione Emilia
Sponsored Event: World Ducati Weekend 2000 – Ducati Motor S.P.A.
Creative Concepts RTR – Sports Marketing
Finance Consultant: Trademark Italia - Marketing For Tourism
>> See Description Of The Sports Sponsorship Project >>
RTR SPONSORS ALAN RACING TEAM - INTERNATIONAL FORMULA MASTER CHAMPIONSHIP
RTR, a Professional Sports Marketing firm, promotes the advantages of motor racing sponsorship with Alan Racing Team.
RTR Sports Marketing have signed a sponsorship deal which will add the RTR logo, already on Gatto’s helmet since the start of the championship, to the cars of the team leading the 2007 IFM championship.
An original “marketing-within-marketing” initiative, then, and one which sees RTR on “the other side of the fence” in a sports sponsorship campaign.
The agency headed by Riccardo Tafà, based in Bologna and boasting an international portfolio of customers, has decided to team up with the stable from Cologno Monzese, on the one hand because it believes in its potential, and on the other hand to promote the countless opportunities offered by sponsorship in connection with so-called “minor” series too, by entering the fray itself. >> Read more about this motor racing sponsorship >>
Motor Racing Sponsorship: Law Firm Studio De Vito Sponsor Scuderia Triumph-SC
Studio De Vito & Associati, the well-known law and tax advisory firm with offices in Rome, Milan and Paris, has made official its partnership with Scuderia Triumph-SC Team, official racing stable of the historic British brand and competing in the motor racing World Supersport Championship and the Superstock 600 European Championship in 2008.
The deal, signed with the sponsorship consulting services of RTR Sports Marketing, brings with it an important innovation: it is the first time, in fact, that a law and tax advisory firm has entered the sports sponsorship scene, paving the way for groups of professional consultants to use the channel of sports marketing to promote their services, exactly as a business would.
>> read more about this motor racing sponsorship article >>