Italian Sponsorship Awards 2000, winner ESCA: RTR Sports Marketing Firm
Emilia Romagna,
ESCA Awards Project Guidelines:
Partnership developed between Regione Emilia Romagna (Emilia Romagna Regional Administration) and Ducati Motor
to organise the World Ducati Weekend (Misano Adriatico, June 2000)
Sponsor: Regione Emilia
Sponsored Event: World Ducati Weekend 2000 – Ducati Motor S.P.A.
Creative Concepts RTR – Sports Marketing
Finance Consultant: Trademark Italia - Marketing For Tourism
>> See Description Of The Sports Sponsorship Project >>
RTR SPONSORS ALAN RACING TEAM - INTERNATIONAL FORMULA MASTER CHAMPIONSHIP
RTR, a Professional Sports Marketing firm, promotes the advantages of motor racing sponsorship with Alan Racing Team.
RTR Sports Marketing have signed a sponsorship deal which will add the RTR logo, already on Gatto’s helmet since the start of the championship, to the cars of the team leading the 2007 IFM championship.
An original “marketing-within-marketing” initiative, then, and one which sees RTR on “the other side of the fence” in a sports sponsorship campaign.
The agency headed by Riccardo Tafà, based in Bologna and boasting an international portfolio of customers, has decided to team up with the stable from Cologno Monzese, on the one hand because it believes in its potential, and on the other hand to promote the countless opportunities offered by sponsorship in connection with so-called “minor” series too, by entering the fray itself. >> Read more about this motor racing sponsorship >>
Mall Promotions Events: YAMAHA MotoPark Tour & GP Race FASTWEB Tour 2008
The Yamaha MotoPark tour got underway on March 7th from Pontecagnano. By June it will have taken in 9 cities and as many shopping centres in Italy, inviting the public to discover the world of Yamaha from a close-up perspective.
This In Mall Promotions events, produced and managed by RTR Sports Marketing in conjunction with nine of the eighty legs of the GP Race FASTWEB Tour 2008, of which Yamaha is a sponsor partner, transform the external areas of shopping centres into theme parks that provide a starting point for demo ride activities and a basis for riding courses on Yamaha motorbikes, under the patronage of the FMI (Italian Motorcycling Federation).
The Yamaha MotoPark tour has been devised to involve various sections of the public. Thanks to the sponsored demo rides, anyone aged eighteen or over with a current motorcycle licence will have the chance to choose one of the Yamaha models available, testing it for around 20 minutes over a predetermined route.
>> Read more about this Mall Promotions Events >>
Piquadro Sponsor The Fiat Yamaha Moto GP Team
Piquadro, the well-known brand of travel and business accessories, has made its entrance into the world of motor racing official.
The company, based in Emilia Romagna, has signed a deal with the Fiat Yamaha Team to supply Piquadro brand bags, thus becoming Premium Supplier to the Yamaha Factory Racing team for the MotoGP 2008 season.
The partnership carries the signature of RTR, the sports marketing agency headed by Riccardo Tafà, who had this to say on the subject: “Design and technology are the essential principles underpinning the philosophy of Piquadro, and it is precisely out of this that the idea of bringing the company together with the Fiat Yamaha Team sprang: not only does the team share these values but, thanks to the joint work of its technical engineering staff and riders, it brings them to the track every day under the eyes of millions of people.”
>> read the Fiat Yamaha Team article >>