: Advertising Agency RTR : Shopping Centers : YAMAHA MOTO PARK
The Yamaha MotoPark tour got underway on March 7th from Pontecagnano. By June it will have taken in 9 cities and as many shopping centres in Italy, inviting the public to discover the world of Yamaha from a close-up perspective.
The events, produced and managed by the Sports Marketing advertising agency RTR in conjunction with nine of the eighty legs of the GP Race FASTWEB Tour 2008, of which Yamaha is a partner, transform the external areas of shopping centers into theme parks that provide a starting point for demo ride activities and a basis for riding courses on Yamaha motorbikes, under the patronage of the FMI (Italian Motorcycling Federation).
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BBC Secures Formula One UK Sponsorship Rights
Public-service broadcaster, the BBC, has acquired the UK rights for Formula One in a five-year deal, from 2009-2013.
The deal sees F1 return to the tax-payer funded BBC from its commercial rival ITV which is exiting a year before the end of its current contract. It is thought that the BBC paid around £200 million for the rights.
Formula One boss, Bernie Ecclestone, said he was “delighted” with the deal. Asked why he had decided to split with ITV, Ecclestone said: “It’s not that we are unhappy with ITV, but I think maybe they will have their hands full with other things and maybe the BBC can service us a bit better.
“I think it will be good, a fresh face. I’m not complaining about ITV, I’m not saying they did a bad job or anything like that.
“But with all the other things they are loaded up with - and who knows they will get some more stuff - maybe it will be a bit more difficult to spend as much time on us.
“I think the BBC will do that.”
The BBC director of sports rights, Dominic Coles, said: “The biggest motorsporting event in the world is returning home after 12 years. We were delighted when Bernie Ecclestone approached us about the return of F1 to the BBC.
“F1 is a crown jewel of sports broadcasting, so to bring the rights back to their traditional home from 2009 is tremendously exciting.”
An ITV statement on Thursday said: “ITV plc today confirmed that it has decided to exit Formula One at the end of this season.
“This was a straightforward commercial decision for ITV and we are pleased that F1 will continue to be broadcast free-to-air.
“ITV will continue to broadcast live coverage of every race this season as Lewis Hamilton attempts to win his first world championship”. >> Read more at Sportsbusiness.com >>