BMW Motorrad, which made its debut in 2009 in the World Superbike Championship, wanted to give its fans a really exciting experience during the Italian legs of the World Championship.

The initiative enabled BMW fans to experience race-day excitement, enjoying special treatment and exclusive services in keeping with the brand’s values.

RTR Sports Marketing was responsible for staging the initiative at the three Italian stages of the championship: Monza, Misano and Imola.